Tuesday, January 20, 2009

Search Engine Optimization--What Is It?

What is SEO?

Search Engine Optimization (SEO) is the process of increasing site's visibility in the eyes of search engines. The SEO process involves on-page and off-page optimization with the prime objective of injecting more traffic or visitors to a website. This is an effective tool in order to increase website's conversion rate.

Why SEO an Important Tool for Websites?

While we can always directly type the url of a particular site that we want to visit in the url text-field or url box, every site owner must primarily consider of using search engine optimization techniques since most of site visitors use search engine in finding site that they want to visit. In other words, the biggest chunk of possible conversion rate can be made through the help of search engine. This is the reason why SEO really plays an imperative role.

SEO: On-Page and Off-Page Optimization

Search Engine Optimization can be divided into two different parts—on-page and off-page optimization. The two are different but both are necessary for every website.

Talking about on-page optimization, this is the process of making your site more authoritative in the eyes of search engines by making your site-its content—optimized. This can include the use of competitive keywords and placing them in some specific areas where search engine spider can easily crawl for data needed of indexing.

Off-page optimization pertains to the process of making your site optimized through outside promotion. Building inbound links is an example of off-page optimization. Yes, inbound links is one of powerful factors that a site can reap benefits since this links point to your site and that just mean an opportunity to make sales. The more inbound links your site has, the bigger the chances of having better sales or conversion rate.

There are lots of search engine optimization strategies you can use for your website. Just be creative, imaginative, be a critical thinker so that you can maximize the benefits that search engine optimization has stored for those who sincerely need it.

If you are not that familiar yet about the tasks you can do for seo, this How To Do SEO Guide can help. Check it out.

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